Blog Ideas for Realtors
So, the number one question I always get is, “Why should I bother blogging as a Realtor?” Honestly, there are tons of reasons why blogging is such a smart move for your real estate business, but to keep it simple, I'll give you my top three.

First off, it’s amazing for your SEO. Blogging plays a huge role in search engine optimization (SEO). Search engines love fresh content, keywords, and a growing number of indexed pages, which can seriously boost your ranking in search results.

Second, blogging helps increase traffic to your website. It’s pretty cool how it works. According to HubSpot, businesses with blogs see 55% more website visitors compared to those without one. More traffic means more eyes on your listings.

And third, blogging builds trust. It gives you a way to show your clients and leads that you really know your stuff. Sharing valuable info through your blog helps people get to know you, what you do, and the areas you specialize in. It’s a great way to start building relationships before you even meet!

Now that we got that part out of the way, let’s talk about ideas! Below I’m going to share with you my 3 step guide to coming up with great blogging ideas as a Realtor. I will go over things like selecting a category, brainstorming post ideas, and organize it all into a content calendar. Let’s go!

Step 1: Pick Your Real Estate Blog Categories

Choosing your blog categories is key to making it easier for people to find what they’re looking for on your site. Don’t overthink it—somewhere between 4 and 10 categories is perfect.

Not sure where to start? Here are a few solid ones most real estate agents use:

• Buyer

• Seller

• Lifestyle

• Locals & Newcomers

• Investors

Step 2: Brainstorm Blog Post Ideas for Each Category

Grab a notebook or Excel sheet and start jotting down as many ideas as you can for each category. Set a 15-minute timer to keep yourself from getting stuck in overthinking mode. The goal is to come up with enough ideas for a full year of content—52 posts if you're planning to post once a week.

A common trap agents fall into is trying to reinvent the wheel with every post. Guess what? Almost every topic out there has been covered before, and that’s okay! What makes your blog special is your spin on it. Talk about your local market, seasonal trends, or current economic shifts. For example: 

• "5 Ways to Stage a Home That Will Sell Fast"

• “3 Buyer Hacks”

• "4 Home Renovations That Won’t Break the Bank"

Now you're ready to develop 12 months worth of blogs. Does that sound impossible? It’s totally not! I’ve got half of your work done for you with my cheat sheet - How to Brainstorm 25 Real Estate Blog Posts in Minutes. Read that post HERE.

Remember that popular topics are popular because they work, so don’t be afraid to use them. Just tweak them to match your local market or current trends.

Step 3: Map It Out on a Calendar

Now that you have a bunch of real estate post ideas, it’s time to organize them. I personally love scheduling out my posts with Lofty! If you don’t have an amazing CRM with automation like Lofty, you can totally use a spreadsheet to manually keep track of what you’ll post and when.

Here’s how to keep things on point:

• Rotate Categories: Don’t post too many buyer-related topics in a row. Mix it up to give value to all your readers.

• Schedule Seasonal Posts: Plan out your holiday or seasonal content so it’s published at the right time. But remember, evergreen posts—those that are always relevant—are more valuable in the long run.

• Fill in the Rest: Pop your remaining topics into the calendar. Be strategic—schedule your easy posts for when you’re busy, and save the more detailed ones for when you have more time.

Optional Steps for a Little Extra Polish

Want to take it a step further? You could choose specific keywords for each post, brainstorm a few catchy titles, or even plan content upgrades like freebies for your readers. These aren’t must-dos but can give your content an extra edge.

What’s Next?
With your calendar set, it’s time to start writing! 

Bonus Tip: (The shortcut for busy agents)
If you’re tight on time, we offer a blogging service where our marketing company will ghost write blogs for you. Rich in keywords, specific to your area, and optimized to attract amazing organic traffic. Curious what this looks like? Book a call with us HERE.

Don’t Have a Website Yet?
Still using your broker’s site? It’s time to build your own so your blog has a platform you are in charge of! Your personal site will show off your unique personality and brand, and it’s essential for growing your business. We have the solution. Schedule a consultation HERE. 

Additional Real Estate Blogging Resources:

• The Ultimate Blogging Schedule for Realtors

• 10 Essential Tasks for Your First Month of Blogging

• 3 Marketing Tools Every Real Estate Agent Needs

• How to Brainstorm 25 Real Estate Blog Posts in Minutes

Need help setting up your blog, coming up with ideas, or even building your site? Let me know—I’m here to help!