Level 1
One-page websites
A focused, fast page for a new agent, a single offer or a launch. Clear story, clear call to action.
Sean Everett, EMA Systems Architect
A website is one room.We architect thewhole system.
EMA designs, builds and runs the full machine behind local businesses and real estate teams: how people find you, the website that captures them, the CRM that follows up, and the view that keeps you in control.
01Get found02Capture03Follow up04Oversee
Screens shown are real EMA website builds for an outfitter, a real estate brokerage, a healthy home Realtor and a mobile notary.
One-page websitesDeep custom websitesThe EMA System CRMLocal SEOGoogle Business ProfileAEOEmail follow-upYouTube managementLofty buildouts
Industry solutions
What industry are you in?
One core platform, tailored to how your business actually wins customers. Pick yours to see what we build and the real work behind it.
Examples: The Brokerage Co, live siteLofty buildouts todayEMA real estate system with IDX: in development
Agents and brokerages
This is where EMA started. Today we build Lofty websites, backends and Smart Plans for agents and teams, plus custom sites like The Brokerage Co in Ogden and Utah Healthy Homes. Next is a real estate version of the EMA System with IDX search, built and tested before we offer it.
- Branded IDX websites with buyer, seller and neighborhood pages
- Smart Plans, lead routing and pipelines
- Google Business Profile creation, recovery and optimization
- Lifestyle pages and blogs for your market
Proof
The Brokerage Co: 2 → 8 search queries averaging in Google’s top 10, September vs October 2026.
Source and context
Google Search Console for thebrokerageco.com, full months of September and October 2026, counting queries with an average position of 10 or better. Many are branded searches. Total query count was lower in October, so this is not a claim of more keywords overall. Individual results, not a guarantee.
Example: Mark Sangster, live site
Lenders and mortgage
Mark Sangster is a Las Vegas mortgage loan officer. Borrowers compare before they call, so his site is built around loan programs, local areas and clear next steps. Every lender build is scoped to its licensing and compliance needs.
- Loan program and local area pages
- Mortgage calculator pages
- Pre-qualification request forms into your CRM
- Email follow-up and pipeline views
Example: Southern Lights, launching soon
Home and specialty services
Southern Lights does permanent, holiday and landscape lighting in Cedar City, Utah. Their build is organized the way customers search: by service, by town, with a gallery and a quote request on every path.
- A page for every service and service area
- Gallery and quote request forms
- Google Business Profile matched to the site
- Mobile-first with tap-to-call
Example: Moore Hounds, live site
Outfitters and guides
Moore Hounds and Outfitters runs guided hunts in eastern Nevada. Hunters plan months ahead, so the build answers their questions: hunts, units, seasons, with photo-rich pages, video and a Field Notes blog.
- A page for every hunt, unit and planning topic
- Photo and video heavy layouts, YouTube ready
- Field Notes blog for evergreen search
- Google Business Profile and tap-to-call
Example: Axios Environmental, launching soon
Professional and compliance services
Axios Environmental handles industrial hygiene, safety and stormwater work. Buyers in this space need trust fast, so each discipline gets a clear page, credibility up front and an easy request path. CPAs, consultants and other firms get the same treatment.
- Clear pages for each discipline or service
- Credibility sections and request forms
- Answers written for search and AI tools
- CRM intake and email follow-up
Not on the list? Every system is architected to the business. Tell us about yours.
Service depth
From one page to the whole machine.
Need a single sharp page? We have you. Need a deep site, a CRM, local SEO and a YouTube channel run for you? We have that too. Same architect, same standard.
Level 2
Deep custom websites
Service pages, area pages, galleries and guides. As deep as your market needs, built mobile-first.
Level 3
EMA System builds
CRM, forms, pipelines, calendars and email follow-up, wired around how you actually sell.
Level 4
Local SEO and AEO
Pages, schema and real answers that help Google and AI tools understand what you do and where.
Level 5
Google Business Profile
Setup, optimization, posts and review replies, kept consistent with your website.
Level 6
YouTube management
Banner, thumbnails, uploads and optimization. You film and drop the videos in a shared Drive. We handle the rest.
The build
Scroll to build an EMA system.
Seven moves, from first click to a system that keeps working. Illustrative walkthrough, not client data.
- 01
Choose your industry
Real estate, lending, home and specialty services, outfitters, professional firms. Your industry sets the starting blueprint: the pages, the questions your customers ask and the tools they expect.
- 02
Choose your layout
Pick from the designs available for your industry, or go fully custom. Some industries have several layouts today. The catalog keeps growing.
- 03
Choose your scope, then lock it in
One page or a deep site. System, System + SEO, or System + SEO + YouTube. Payment reserves your build spot.
- 04
Send your materials
A guided onboarding form for your logo, photos, bio, services and domain access. Short, clear and in one place.
- 05
We assemble the system
Website, CRM, forms, pipelines, email follow-up, Google Business Profile and tracking, connected as one system instead of five tools.
- 06
Review, revise, launch
You review a full preview, we make your changes, then we go live.
Typical website builds target 10 business days after we have your content, payment and access. Scope, migrations and third-party approvals can affect timing.
- 07
Attract, capture, follow up
Local SEO, your Google profile, content and YouTube bring people in. The website captures them. The EMA System follows up. You see all of it.
Start your build
The work
Real websites. EMA builds and Lofty builds.
EMA BuildLive site
The Brokerage Co.
A brokerage site for buyers, sellers and investors across Weber County, with area guides for Northern Utah.
thebrokerageco.comEMA BuildLive site
Moore Hounds and Outfitters
Custom website, Google Business Profile, a page for every hunt and unit, and a Field Notes blog.
moorehoundsandoutfitters.comEMA BuildLive site
Mark Sangster
A lender site built around loan programs, local areas and a clear path to pre-approval.
marksangster.com
Lofty BuildLive site
Robert Santangelo Group
A Lofty website for the Robert Santangelo Group, built by EMA and live at the client domain.
robertsantangelo.com
EMA BuildLive site
Utah Healthy Homes
Alisha Hidalgo's resource site for healthy homes, with guides, a checklist and a healthy home lens on buying.
utahhealthyhomes.com
Lofty BuildSignature theme
Jenny Highlander
A recent Lofty Signature theme site for Jenny Highlander, live on her own domain.
jennyhighlander.comEMA BuildLive site
The Nixon Group
A custom site for a team serving Sun City buyers and sellers, with live MLS listings and local pages.
nixongrouprealestate.comLofty BuildOngoing
Realtor websites on Lofty
Branded Lofty IDX websites with buyer, seller and neighborhood pages, plus the backend that follows up.
Lofty websitesYour turn
Your build could be next.
Tell us what you sell and where. We will show you the system we would architect.
Book a CallProof
Real results. From real client work.
These are individual results from clients we built for or still manage. They are not a guarantee of what you will see.
The Estates at Lone Mountain
5 → 24
From page 3 toward page 1, then #1 for the name.
From February to October 2026, Google first-page searches rose from 5 to 24, including 16 in the top 3 (up from 1). Different searches Google showed the site for rose from 54 to 101. “The estates at lone mountain” went from #7 to #1 and has held #1 since May. The homepage improved from an average position of 37 to 11. Website visits rose from 234 to 488, and times seen on Google rose from 292 to 1,055.
Proof
Average Google position improved from 27 to 12. Google search clicks went from 0 in February to 46 in October, 502 in total through October.
Source and context
Progress report Sean sent to The Estates at Lone Mountain on Nov 12, 2026, comparing February (tracking started early February) with October 2026. Data: Google Search Console, Google Analytics and EMA SEO tracking, Feb 1 to Nov 11, 2026, pulled Nov 12. Positions are Google’s monthly averages. Individual results, not a guarantee.
Moore Hounds and Outfitters
10 of 83
First-page rankings in the first weeks after launch.
The new site went live around Oct 9, 2026. By late October, 10 of 83 tracked searches were already on Google’s first page, including #1 for “moore hounds and outfitters” and “lincoln county nevada hunting guide.” The new YouTube channel launched Oct 23 with 21 videos, already watched 4,408 times by Nov 1.
Proof
AI search visibility rose from 8 to 10.6 in October 2026.
Source and context
Search Atlas rank tracker, 83 tracked terms, Oct 11 to 25, 2026, and Sean’s October 2026 website and Google report emailed to Justin Moore on Nov 1, 2026 (data Oct 1 to 31). Includes some branded searches. YouTube view counts are public channel totals as of Nov 1, not website traffic. Individual results, not a guarantee.
The Brokerage Co.
2 → 8
More page-one searches after the October rebuild.
After The Brokerage Co.’s Oct 19, 2026 rebuild, Google Search Console showed queries averaging in the top 10 rising from 2 in September to 8 in October, while average position improved from about 65 to about 20.
Proof
September: 6 clicks, 751 impressions, average position 65.05. October: 30 clicks, 521 impressions, average position 19.66.
Source and context
Google Search Console for thebrokerageco.com, full months of September and October 2026, pulled Nov 8, 2026. Page-one count is queries with an average position of 10 or better. Many are branded searches. Total query count was lower in October, so this is not a claim of more keywords overall. Individual results, not a guarantee.
The Nixon Group
3 of 7
Top 3 on Google Maps across Sun City, and showing up in AI answers.
In early November 2026, 3 of 7 tracked Sun City searches averaged in Google Maps’ top 3. On Oct 15, Sean’s visibility report also showed ChatGPT mentioning The Nixon Group on 36.9% of the tracked questions, and nixongrouprealestate.com as the most-mentioned website in those AI answers, first of 157 sites.
Proof
Grid averages of 2.0, 2.1 and 2.3 for “sun city real estate agents,” “sun city az homes for sale” and “sun city az realtor.” “Sun city west az realtors” improved from 9.2 in March to 4.9 in October.
Source and context
Maps figures: Search Atlas local map grid, 39 locations per search, snapshots Nov 1 to 4, 2026, pulled Nov 8. An average across the grid, not every location, and Maps results, not organic listings. AI figures and the Sun City West climb: The Nixon Group Visibility Report, October 15, 2026, emailed by Sean to Tim and Amy Nixon. ChatGPT, Copilot (35.3%) and Perplexity (17.5%) percentages are for the questions EMA tracked, not every possible search. Individual results, not a guarantee.
Robert Santangelo Group
+91%
Almost twice as many Google appearances, and first in AI answers.
In October 2026, robertsantangelo.com was seen on Google 8,354 times, up 91% from 4,371 in September. It was also the #1 most-cited website in the AI answers EMA tracked, with 172 citations, ahead of Redfin (67) and Realtor.com (64). On all 5 tracked questions, ChatGPT, Gemini, Copilot and Google AI Mode named Robert Santangelo Group first.
Proof
New pages were cited by AI assistants 52 times in their first month. Direction requests on Google rose 45%, to 55.
Source and context
Sean’s October 2026 website and Google report, emailed to Robert Santangelo on Nov 1, 2026. Data: Google Search Console, Google Business Profile and EMA AI-search tracking, Oct 1 to 31, 2026. Citation counts are for the questions EMA tracks, not every AI answer on the open web. Individual results, not a guarantee.
AI visibility
54%
How often AI assistants pull these clients up.
For The Estates at Lone Mountain, AI search visibility (how often ChatGPT, Gemini and Google AI Mode mention them on luxury-home questions near Lone Mountain) was 54% in the 30 days ending Nov 11, 2026, up 5 points from the 30 days before, with 31 visits from AI assistants since June. On Nov 5, Search Atlas also ranked The Estates #3 in AI visibility, up from #11 the week before.
Proof
Moore Hounds: Search Atlas LLM Visibility on Nov 13, 2026 showed 59 AI citations, up 33, and a climb from #85 to #50 since the prior week.
Source and context
Estates 54% and +5 points: progress report emailed Nov 12, 2026 (Oct 12 to Nov 11 vs the prior 30 days). Estates #11 to #3: Search Atlas LLM Visibility email, Nov 5, 2026. Moore Hounds 59 citations and #85 to #50: Search Atlas LLM Visibility email, Nov 13, 2026. Visibility ranks and citation counts move week to week. These are dated snapshots, not a promise they will stay there. Individual results, not a guarantee.
The lead-generation ecosystem
Every piece feeds the next.
Most businesses have parts. An architect connects them. Select any piece to see its job. Illustrative flow, not client data.
Get found
Capture
Convert and oversee
Select a piece of the system to see its job.
From our Google reviews
What clients say after the build.
Working with Sean has been a game changer for my systems. Learning all the tools and features of Lofty can feel daunting, but Sean makes everything super simple and easy to understand.
Sean was absolutely a dream to work with. He made the process so simple. I am thrilled with my website. Very professional and great to work with.
Sean and his team was absolutely wonderful to work with. They walked me through the entire process from start to finish, and were very transparent.
Great to work with. They are quick to respond to all of my questions. They have always completed all changes requests and upgrades super fast.
Sean’s the best! His systems are amazing and his responses and communication are outstanding!
Everett Marketing built me a beautiful website that links with my Lofty CRM and Sean provided excellent training with the integration on Lofty and many tools I was unaware I could use!
Meet the architect
Sean Everett, EMA Systems Architect.
“If your CRM doesn't run without you, you don't have a business. You have a job.”
Sean has been a licensed Realtor since 2008. At his brokerage, agents called him “The Professor” because he was the one everyone went to when their website was not bringing in leads or their follow-up stopped firing.
In 2014 he had brain surgery and spent six months away. When he came back, his business was gone, because nothing had been running in the background. So he rebuilt it around systems. In 2020, Sean and his wife Ali, EMA's content and brand strategist, started EMA to build that same protection for others.
- 2008Licensed Realtor
- 2014The setback that taught him systems
- 2020EMA founded with Ali
- NowArchitecting complete systems for local businesses and real estate
Real estate on Lofty
Still the Lofty experts.
This is where EMA started. Sean is a working Realtor who has built Lofty systems for 800+ Realtors across North America, and he teaches agents to run what we build. Lofty has its own home on our site.
Ways to build
Three layers. Stack what you need.
Every scope starts with the system. Website size runs from one page to a deep custom build. Setup and migrations are scoped separately.
System
The foundation: your website and the EMA System behind it.
- Website, one page to deep custom
- EMA System CRM, forms and pipelines
- Email follow-up and booking
- Owner view of every lead
System + SEO
The foundation, plus the work that gets you found every month.
- Everything in System
- Google Business Profile management
- Local SEO and AEO
- New pages and blogs
System + SEO + YouTube
Everything, plus a YouTube channel run for you.
- Everything in System + SEO
- Channel banner and thumbnails
- Uploads and optimization
- You film, drop videos in Drive
Pricing depends on your scope and market. Inquire for pricing.
Do you only work with Realtors?
No. We started with Realtors on Lofty and still serve them. Today we architect systems for local businesses too: home and specialty services, outfitters, professional firms and more.
How long does a build take?
Typical website builds target 10 business days after we have your content, payment and access. Scope, migrations and third-party approvals can affect timing.
Can I start with just a website?
Yes. Start with a one-page site or a deep custom site, then add the CRM, SEO or YouTube layers when you are ready.
Do I have to make YouTube videos?
Only if you choose the YouTube layer. You film and drop the videos in a shared Drive. We handle the banner, thumbnails, uploads and optimization.
Can you guarantee rankings or leads?
No one can honestly guarantee rankings or lead volume, so we do not. We promise the work: a better site, a connected system and consistent effort to get you found.
Do you still do Lofty?
Absolutely. Lofty buildouts, websites, Smart Plans, Google Business Profile help and training all live on our real estate side.
Ready to see your blueprint?
Tell us what you sell and where you are stuck. We will show you exactly what we would build.